Senior Product Marketing Associate

Date: Sep 20, 2022

Location: London, GB

Company: Capital Group

Req ID: 55721 

Location: London

Other location(s): N/A 


“I can be myself at work.”


You define yourself by more than just a job title, and we want you to feel comfortable bringing your true self to work. We value your talents, your traditions and your take on the world  ̶  everything that makes you unique. We’re working hard to advance diversity, equity and inclusion in our organization and our communities because we know that what makes us different makes us better.


We want you to feel a strong sense of belonging. We value and welcome your experiences, ideas and identity. Over 40 employee resource groups unite our people and help to develop our collective empathy through unfiltered conversations about race, ethnicity, gender, gender identity, sexual orientation, faith, disabilities, mental health and so much more.


“I can influence my income.”


You want to feel recognized at work. Your performance will be reviewed annually, and your compensation will be designed to motivate and reward the value that you provide. You’ll receive a competitive salary, bonuses and benefits. Your company-funded retirement contribution will be the equivalent of 15% of your annual pay (including bonuses).


“I can lead a full life.”


You bring unique goals and interests to your job and your life. Whether you’re raising a family, you’re passionate about where you volunteer, or you want to explore different career paths, we’ll give you the resources that can set you up for success.

  • Enjoy generous time-away and health benefits from day one, with the opportunity for flexible work options
  • Receive 2-for-1 matching gifts for your charitable contributions and the opportunity to secure annual grants for the organizations you love
  • Access on-demand professional development resources that allow you to hone existing skills and learn new ones


NOTE: We value flexibility and have a menu of options for our associates to leverage to help set up their work-life balance.  Our associates enjoy a hybrid approach with three days in the office on a weekly basis. We encourage you to discuss the specific guidelines for your role throughout your interview process.


The role is responsible for helping define, plan and create product and thematic/investment materials to promote our investment offering across our target markets in Europe and Asia.


Working with stakeholders throughout the Europe and Asia Client Group (EACG), the individual will be responsible for helping develop and deliver the marketing toolkit.


Their main duties will include:


  • Working across the business - Investment Product Specialists and Investment Directors, Country Marketing Managers and Sales associates - to help create, review and update product specific messaging that can be used to support the promotion of CG’s range of investment services.


  • Creation and ownership of the messaging and content for a range of materials – e.g. sales books, promotional literature, web, video and other digital content – for specific investment strategies.


  • To ensure product positioning and strategy, client feedback, investment insights and responses to sales objections are considered in the materials


  • Working closely with Country Marketing Managers to ensure that our marketing channels (email comms, website, videos, events etc) reflect the latest messaging for our investment services and are appropriate for the relevant audience.


  • Responsible for the delivery and prioritisation of the marketing toolkit for specific strategies in response to business priorities.



Skills & Experience


  • 3+ years’ experience of Product or Investment Marketing


  • A good understanding of investment management products and asset management markets.


  • Experience of working with sales teams to support and drive engagement with prospects and clients - ideally across both Institutional and Financial Intermediary channels.


  • Ability to understand insights from Investment Groups and Sales teams, with the motivation to learn how to turn them into compelling messaging to support product-specific initiatives.


  • Good written and oral communication skills, stakeholder management and an ability to build strong working relationships.


  • High levels of energy and commitment


  • Ability to meet tight deadlines and prioritise effectively


“I can apply in less than 4 minutes.”


You’ve reviewed this job posting and you’re ready to start the candidate journey with us. Apply now to move to the next step in our recruiting process. If this role isn’t what you’re looking for, check out our other opportunities and join our talent community.


“I can learn more about Capital Group.” 


At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That’s why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people’s lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 7,800 associates in 30+ offices around the world help our clients and each other grow and thrive every day. Find us on LinkedIn, Glassdoor, FairyGodBoss, DiversityJobs and Instagram.


We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law. 


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