Senior Email Marketing Specialist

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Date: Feb 2, 2019

Location: Los Angeles, CA, US, 90071

Company: Capital Group

Req ID:  28961
Experience Level: Professional 
Other Location(s): Los Angeles (CA)  
Relocation offered: Yes
Travel required: None

Come grow with us

At Capital Group, how we work is defined by shared values that include absolute integrity, respect and collaboration. But it’s more than that. It’s smart and highly driven people united in purpose to serve our investors and one another.

Bring your energy and unique perspective to Capital and you’ll have the opportunity to grow with us professionally, personally, and financially. You’ll be part of a team that genuinely cares about helping you succeed. You’ll work alongside talented colleagues, many of whom build long careers while progressing through multiple roles, establishing lifelong friendships and making a difference in our communities. In return for your contributions, you’ll receive premier compensation and benefits, and a company-funded retirement plan that ranks among the most generous.

Capital International Asset Management (a Capital Group affiliate) has offered investment solutions to Canadian investors since 2000. We’re a small and growing business. Our team is searing for a Senior Email Marketing SPecialist for Canada who will be responsible for all aspects of our financial advisor email marketing program and will also help support website content publishing.

As part of a Los Angeles-based marketing team, you will collaborate with associates across North America. Success measures will largely depend on your technical skills, organization attention to detail, and prioritization capabilities.


  • Develops, codes, and broadcasts emails to intended audiences.
  • Develops objectives and key messages, identifies audiences, sets milestones and target dates, and establishes, tracks and reviews deliverables for accuracy.
  • Develops dashboards and reports to analyze engagement rates and identify lead generation opportunities.
  • Determines gaps between email business needs and current email capabilities and recommends/executes effective solutions to address gaps.
  • Ensures compliance with Canadian anti-spam legislation.
  • Collaborates with marketing, sales and compliance associates to create engaging and interactive experiences for respective channel.
  • Provides support for website content management, including web publishing and coordination with offshore web publishing team.
  • Identifies trends and inefficiencies in production processes and practices and participates in efforts to implement solutions.
  • Stays abreast of recent channel trends to include the latest creative tools, techniques and best practices.


  • Bachelor’s degree
  • 5+ years of experience creating email campaigns to meet key business objectives.
  • In-depth understanding of at least one email service provider (SalesForce Marketing Cloud/ExactTarget preferred). Working knowledge of Adobe Experience Manager for web publishing and basic Photoshop skills for image processing.
  • Knowledge of channel production techniques and analytics tools.
  • Meticulous attention to detail in written communication and documentation.
  • Success in navigating large volumes of work with varying deadlines.
  • Demonstrates initiative and collaborates effectively with associates in multiple locations.


Company Overview:
Founded in 1931, Capital Group is one of the world’s largest and most trusted investment management companies and home to the American Funds. We manage more than US$1.7 trillion in assets, and our 7,500 associates make our clients their first priority every day. When we do our job right, millions of investors around the world fulfill their dreams and financial goals, from home ownership and higher education, to a comfortable retirement. Our long-term investment results and outstanding service set us apart from our competitors, while our workplace sets us apart from other employers. 


We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law. 

Nearest Major Market: Los Angeles

Job Segment: Pre-Sales, Marketing, Sales