Event & Experiential Marketing Senior Strategist

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Date: Jun 8, 2019

Location: Los Angeles, CA, US, 90071

Company: Capital Group

Req ID:  29784
Experience Level: Professional 
Other Location(s): Los Angeles (CA)  
Relocation offered: Yes
Travel required: b. Up to 50%

Come grow with us

At Capital Group, how we work is defined by shared values that include absolute integrity, respect and collaboration. But it’s more than that. It’s smart and highly driven people united in purpose to serve our investors and one another.

Bring your energy and unique perspective to Capital and you’ll have the opportunity to grow with us professionally, personally, and financially. You’ll be part of a team that genuinely cares about helping you succeed. You’ll work alongside talented colleagues, many of whom build long careers while progressing through multiple roles, establishing lifelong friendships and making a difference in our communities. In return for your contributions, you’ll receive premier compensation and benefits, and a company-funded retirement plan that ranks among the most generous.

Come grow with us 
Capital Group’s Private Client Services (PCS) division was originally founded more than four decades ago as a family office for Capital Group’s senior executives and their families. We have since expanded into a full-service wealth management and trust company. Though we are an exclusive boutique RIA, we are able to tap into in-depth, world-class research and portfolio management experience from around the globe. Today, we are one of the firm’s fastest growing businesses overseeing some $23 billion in assets for a select group of discriminating high-net-worth individuals, trusts, foundations and endowments nationwide.

We are seeking a highly motivated Senior Events Strategist with proven success identifying, developing and delivering strategic events (large and small) which successfully target specific client segments, build brand awareness, drive leads and have a measurable ROI. 

Recent technical advancements are creating opportunities for never-conceived-before ideas, strategies and creativity.  This role must strategize, create, measure and manage in the new experience economy.  The candidate should be an effective leader and strong communicator who will work in coordination with marketing, business leadership and internal events teams to identify opportunities, and deliver events, which increase client engagement and drive new business.  This is an ideal role for someone who is excited by the challenge of improving business results through transformative customer experiences that will have high impact on our business.  

Your Impact:

  • Lead market research, competitive intelligence and needs-assessment initiatives, to guide program development and creation of a robust events portfolio within PCS
  • Ensure the events portfolio delivers the optimal event must-attend value proposition to clients, prospects and centers of influence 
  • Collaborate with the marketing and sales organization to build pipeline-generating programs which ensure maximum ROI that are on-brand and in line with the overarching strategic brand framework
  • Unify and engage key stakeholders—including sales and executive team—at start of the content planning process to identify overall event themes mapped to content strategy and organization goals 
  • Strategically approach each event with a fresh perspective, identifying opportunities to infuse creativity throughout; pull in best practices and offer engaging solutions
  • Project manage the overall event strategy from vision to impeccable execution 
  • Build strategic partnerships across the organization with management, advisors, marketing, event production and technology teams, compliance, etc.
  • Stay current on latest trends and opportunities in event marketing and production 
  • Develop a dashboard to measure each event/campaign against key metrics and KPI’s; provide recommendations for future enhancements and optimization
  • Provide thoughtful leadership, mentorship and guidance to the Private Client Coordinators inside of each region across the nation (Coordinators will handle smaller-scale events in the regions)
  • Ensure that all content is focused, delivers value to the attendee and can live beyond the in-person event in a variety of formats

Key Qualifications:

  • A minimum of 8 – 10 years’ experience in events strategy & management or in an experiential marketing role with a heavy focus in events/program development
  • Prior experience developing events in the High-Net Worth (NW) marketplace and/or financial services/asset management space preferred
  • A deep understanding and knowledge of class-leading creative event solutions and trends
  • Experience with branding, messaging and content marketing will be necessary
  • An understanding of event audience acquisition and how to hit registration goals and attendance targets
  • An exceptional thinker and collaborator, with an appreciation of the need to make data-driven decisions and a proven ability to solve problems and drive change 
  • Strong analytical skills and proven success in building and managing program measurement systems (dashboards) to capture and analyze relevant data
  • Strong business acumen, relationship management skills and commitment to providing superior customer service
  • Bullet proof under pressure
  • A “doer” mentality as opposed to a delegator
  • A creative and innovative thinker with strong problem-solving, consulting and influencing skills
  • Excellent verbal and written communication skills and ability to work independently as well as collaboratively in a team
  • Strong attention to detail, organizational, prioritization and time management skills
  • Willingness to travel approximately 50% 
  • Bachelor’s degree required; CMP desired

Company Overview:
Founded in 1931, Capital Group is one of the world’s largest and most trusted investment management companies and home to the American Funds. We manage more than US$1.7 trillion in assets, and our 7,500 associates make our clients their first priority every day. When we do our job right, millions of investors around the world fulfill their dreams and financial goals, from home ownership and higher education, to a comfortable retirement. Our long-term investment results and outstanding service set us apart from our competitors, while our workplace sets us apart from other employers. 

 

We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law. 


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