Event Marketing Specialist

Date: Jun 9, 2022

Location: Los Angeles, CA, US, 90071

Company: Capital Group

Job Title: Event Marketing Specialist 

Req ID: 49656 

Location: LAO 

Other location(s): Los Angeles (CA) 

Relocation benefits offered: Yes 

Travel required: a. Up to 25% 

Hiring Manager: Marlena Briceno 

Recruiter: Andre Martelly 

 

“I can take an active role in my career advancement.”

 

You’ve had ongoing conversations with your manager and you’re ready for the next step in your career. Collectively, we’re working hard to advance diversity, equity and inclusion in our organization because we know that what makes us different makes us better.  Part of this commitment is to empower you to build a successful and prosperous career by focusing on internal opportunities and development.

 

“I can succeed as an Experiential Marketing Specialist at Capital Group.”

As an Event Marketing Specialist, you will help manage, plan and execute best-in-class sponsored conference programs, providing one of a kind event experiences that exceed individual and business expectations, while remaining true to our brand and culture. In partnership with Marketing, Sales and our Leadership teams across the business, the Experiential Marketing Specialist understands our priorities and translates them conference experiences that bring to life the value proposition of Capital Group where we showcase our brand and product stories. This role enables closeness with our customers, unique team experiences, and a standout brand that is right fit to our highest priority market segments.

 

“I am the person Capital Group is looking for.”

  • You will collaborate and execute multi-channel projects that include supporting industry sponsored events, customer journeys, working with internal and external partners to implement go-to-market strategies to ensure we are reaching high priority audiences.
  • You will serve as day-to-day point of contact developing a project plan, production schedule and project budget (i.e. managing relationships and communication with key stakeholders, internal business partners and vendors)
  • You will handle all event logistics including speaker coordination, dine-around venue management and liaising, travel and accommodations communication, required staffing and promo items ideation and deployment.
  • You will oversee all logistics and coordination aspects of exhibit property deployment for each sponsored event assigned.
  • You will serve as a main point of contact and manage external industry vendor / partner relationships for your designated area of coverage.
  • You will monitor industry trends, competitive landscape, social media, and device landscape to inform and inspire the development of new event experiences and activations.
  • You will help drive sales activations to support lead gen efforts tied to each event.
  • You will review proposals, estimates, manage conference budgets within scope; provide cost oversight to ensure cost management & proper due diligence.
  • You will manage data collection and performance tracking via current tools (SFDC, Airtable, PowerBI); provide ongoing analysis and optimization. 
  • You have 5+ years of experience in an event-related field
  • You have experience managing internal and external partners.
  • You have proven success in showing initiative by identifying issues and recommending solutions.
  • You demonstrate sound judgment in resolving matters of high complexity.
  • You have strong interpersonal skills, including the ability to interact, influence, and negotiate effectively with peers and all levels of management, inside and outside the organization.
  • You are proficient in event technology tools and platforms, to support 3rd party in-person, virtual, and hybrid events
  • Up to 25% travel

 

Company: CGCG-US (504)
Covered/Personal Securities: No
Restricted: No


Nearest Major Market: Los Angeles

Job Segment: Event Marketing, Outside Sales, Marketing, Sales