Senior Writer

Date: Mar 16, 2019

Location: Los Angeles, CA, US, 90071

Company: Capital Group

Req ID:  29141
Experience Level: Professional 
Other Location(s): N/A   

Come grow with us

At Capital Group, how we work is defined by shared values that include absolute integrity, respect and collaboration. But it’s more than that. It’s smart and highly driven people united in purpose to serve our investors and one another.

Bring your energy and unique perspective to Capital and you’ll have the opportunity to grow with us professionally, personally, and financially. You’ll be part of a team that genuinely cares about helping you succeed. You’ll work alongside talented colleagues, many of whom build long careers while progressing through multiple roles, establishing lifelong friendships and making a difference in our communities. In return for your contributions, you’ll receive premier compensation and benefits, and a company-funded retirement plan that ranks among the most generous.

 

The Senior Writer will make an impact by creating effective digital content that represents Capital Group’s brand, as s/he is responsible for ensuring the brand values are applied across marketing initiatives and experiences. S/he will be expected to deliver customer-centric, engaging, and measurable user experiences and customer journey narratives. All this is done in support of a broad product portfolio, for a range of audiences.

The Senior Writer partners with business stakeholders and collaborates closely with creative and technical teams to write and edit online content. They create engaging experiences to immerse users in Capital Group’s digital channels. The successful writer will write fast, accurately, boldly and exhibit a strong, yet flexible voice that connects emotionally with users across our different audiences. The Senior Writer must have extensive digital writing and editing experience, understand the changing trends in our industry, and be highly motivated in advocating for clarity, brevity, and simplicity in the language they use.

Responsibilities
 

  • Write copy that delivers on digital usability, persuasion, brand, and customer delight requirements, ensuring messaging consistency at each step in the customer journey
  • Craft smart, engaging copy that highlights customer benefits in what are otherwise dense, technical, and marketing content dumps
  • Tackle a wide variety of financial topics and materials, including practice management and advisor best practices, topical articles, product information and lifestyle copy.
  • Translate complex academic research into crisp and engaging web copy meant to serve in marketing campaigns
  • Take responsibility for delivering successful content without requiring detailed supervision.
  • Work closely with content strategy, digital and creative teams in developing content, while championing digital writing best practices
  • Contribute to strategies for increasing traffic, such as headline testing, monitoring analytics, and increased discoverability in search and social.
  • Edit content to increase keyword optimization/density and craft SEO friendly title tags and meta descriptions.
  • Ensure quality of content by focusing on consistency and accuracy, spelling and punctuation, visual and style standards, branding and corporate editorial guidelines, other applicable policies and legal requirements.
  • Coaches and edits other writers and leads outside agencies to deliver successful content.
  • Works well with internal stakeholders as well as outside creative agencies in a highly collaborative environment.
     

    Qualifications
     

  • BA with minimum 7-10 years of writing for a digital media outlet or digital in-house group. Background in journalism or journalism degree is ideal.
  • Demonstrated ability to create engaging content for the web and social media
  • Demonstrated experience in researching, interviewing, writing, and editing
  • Mastery of digital content best practices and experience
  • Experience using Social Media Tools, applications, and content marketing platforms – such as Hootsuite and Percolate
  • Ability to prepare images for publication on websites and social media
  • Mastery of content management systems and project management software
  • In-depth knowledge of financial and investment concepts, financial markets and asset management industry.

 

Company Overview:
Founded in 1931, Capital Group is one of the world’s largest and most trusted investment management companies and home to the American Funds. We manage more than US$1.7 trillion in assets, and our 7,500 associates make our clients their first priority every day. When we do our job right, millions of investors around the world fulfill their dreams and financial goals, from home ownership and higher education, to a comfortable retirement. Our long-term investment results and outstanding service set us apart from our competitors, while our workplace sets us apart from other employers. 
 
We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law. 


Nearest Major Market: Los Angeles

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